I first discovered Sunnei on Instagram, and remember being so surprised to realize they're based in Milan. I suppose I've just come to associate Italy with a very specific kind of man, and an accordingly specific kind of men's wear. Sunnei, the brainchild of designers Simone Rizzo and Loris Messina, feels much less structured, more youthful and irreverent—kind of like a boy's version of Jacquemus, though that might just be because of their analog SS15 campaign. I tried to set up a visit to their showroom while I was in Italy, but ended up in Florence instead of Milan. C'est la vie!
You can read more about the brand here.