My aunt was in town last weekend and she's recently taken up veganism just because it's healthy or something, not because Gwyneth Paltrow said to. Weird. Anyway, our discussion about healthy eating gave way to a discussion about life in the French countryside, as conversations about living well are wont to do, and the latest Jacquemus campaign sprang to mind. Starring Caroline de Maigret in a video entitled "Le Chenil," it also prominently stars a farm and lots of dogs. I hate dogs, but love the idea of wearing a dress on a farm. Wait, what? I've corralled here a selection of images showcasing the line of simple dresses and de Maigret's awesome hair and highly suggest visiting the Jacquemus site to check out the label's other campaign images (they're beautiful - shot on film) and videos. Happy Friday!